Announced last September, a promise to source fresh lamb and bacon from British only sources by the Co-op came into effect this week. This now means that the Co-op sources 100% British beef, chicken, ham, pork, duck and turkey and uses only British meat in all sausages and in its own-label chilled ready meals, pies and sandwiches (with the exception of continental varieties in ready meals and sandwiches). This bold move places farming right at the centre of their business and has been widely congratulated by the industry