From 1 April 2017, farms and other eligible business customers in England will be able to choose their supplier of water and waste water retail services. Customers supplied by water companies based in Wales (Dee Valley, Dŵr Cymru Welsh Water) will be eligible only if they use 50 million litres of water per year).
Retail services include billing and meter reading, and the handling of customer queries and complaints.
Businesses which are eligible to switch supplier can choose to shop around and switch to a new retail service provider for water and wastewater services; negotiate a new price and service package with their existing retailer, or a new retailer; or stay with their current retail service provider, accepting default price and service terms.